No. These are 72 illustrative P&L scenarios built from modeled category costs and simplified revenue-band adjustments. They are not based on a surveyed sample of ecommerce businesses and should not be interpreted as verified industry averages or medians. Use your own financial data before making business decisions.
THE MARGIN BLUEPRINT · FREE TOOL
Ecommerce Profitability by Industry
Before you scale.
Explore 72 illustrative P&L scenarios across 12 ecommerce industries and six revenue bands. Compare gross margin, CM1–CM3, operating costs, and modeled net profit — no financial data to enter.
12 ecommerce industries
72 model scenarios
No numbers to enter
Explore your industry
2 choices · Instant resultsYour category —Fashion & Apparel
Annual net revenue —$250K–$500K
Illustrative financial scenarios based on modeled costs, not observed industry medians or verified market averages. Results update instantly when you change the segment.
Profitability snapshot
Your industry's modeled P&L
Fashion & Apparel · $250K–$500K annual revenue
MODELED NET PROFIT MARGINProfitable model
+6.4%
Modeled after-tax profit of $6.4 per $100 of net revenue.
After product costs, fulfillment, advertising, operating expenses, and modeled tax. This is a scenario, not actual market performance.
Selected business profile
Own-brand clothing and footwear with a mix of paid, organic and repeat orders.
How the margin is built
P&L stages, per $100 of net revenue
Net revenue
After discounts and refunds
100.0%
Gross margin / CM1
After landed product costs
60.0%
CM2
After fulfillment, fees & handling
46.0%
CM3
After paid acquisition
23.0%
Operating margin
After operating overhead
9.0%
Net profit margin
After modeled other costs & tax
6.4%
P&L breakdown
Where every $100 goes
Landed product costs$40.0
Fulfillment & shipping$8.0
Payment processing$3.0
Extra return handling$3.0
Paid acquisition$23.0
Operating overhead$14.0
Other modeled charges$1.0
Estimated income tax$1.6
Net profit$6.4
Reconciliation: modeled expenses ($93.6) + net result ($6.4) = $100 of net sales, before display rounding.
CATEGORY WATCHOUT · FASHION
Watch acquisition efficiency, markdowns and returns together—not ROAS in isolation.
Size and fit returns, seasonal inventory and discounting can change actual profitability substantially.
Discuss your actual marginsMODEL ASSUMPTIONS
Paid ads / net sales23.0%
Other charges1.0%
Assumed income tax20% of positive pre-tax profit
FAQ
Margin Blueprint questions
GROWTH SESSION
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Your actual results depend on your product, acquisition costs and retention. AuraGrowth helps ecommerce brands improve profitability through Paid Ads, CRO, Retention and Growth Strategy.
Educational operating model — not actual category medians, audited accounts, or financial advice.