Case Study

Using a data-driven methodology and an end-to-end approach to conversion rate optimization, we grew revenue from zero to over $130K in four months and achieved an LTV:CAC ratio above 3.2.

Achieved an 88.64% new customer purchase share from cold traffic, with a first-click NC ROAS of 2.74 and 257 total purchases.

The campaign achieved 383% ROI, proving that science-led content can convert cold audiences in premium beauty.